Privacy Policy

1. Introduction

Welinkup ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we

collect, use, store, share, and protect your personal information when you use the Welinkup platform (the

"Service").

This policy applies to all users of the Welinkup website (https://welinkup.com), web application, and related

services.

By using the Service, you consent to the data practices described in this Privacy Policy. If you do not agree

with this Privacy Policy, please do not use the Service.

2. Information We Collect

2.1 Information You Provide Directly

When you create an account, subscribe to a plan, or contact us, we collect:

not store credit card numbers)

2.2 Information from Meta Platform

When you connect your Meta (Facebook/Instagram) account to Welinkup through OAuth 2.0 authentication, we

access the following data through the Meta Marketing API:

access.

2.2.1 Ad Account Data

2.2.2 Campaign Data

2.2.3 Performance Data (Insights)

2.2.4 Data We Do NOT Collect from Meta

2.3 Data Collected Automatically

When you use the Service, we automatically collect:

Full name
Email address
Password (stored in encrypted/hashed form; we never store passwords in plain text)
Company name (if provided)
Billing information (processed and stored by our payment processors Stripe/Lemon Squeezy; we do
Communications (messages sent through our contact form, support tickets, or community chat)
Ad account ID, name, account status, currency, timezone, and spending limits
Business Manager information associated with the ad account
Pages associated with the ad account
Campaign IDs, names, objectives, statuses, budgets, and schedule information
Ad set IDs, names, targeting parameters, bid strategies, budgets, and optimization goals
Ad IDs, names, statuses, creative content references, and delivery settings
Creative assets metadata (image hashes, video IDs, ad copy, headlines, descriptions, CTAs)
Impressions, reach, frequency
Clicks, link clicks, unique clicks, CTR
Spend, CPC, CPM, cost per result
Conversions, conversion values, ROAS
Demographic breakdowns of ad performance (age groups, gender, countries)
Device and placement performance data
We do NOT access personal data of individuals who see or interact with your ads.
We do NOT access Facebook user profiles, friends lists, or personal messages.
We do NOT access data from Meta accounts other than those you explicitly connect.
We do NOT store your Meta password (authentication is handled exclusively through Meta’s OAuth).
IP address
Browser type and version
Device information (operating system, screen resolution)
Pages visited within the Service and time spent on each page
Referring URL
Cookies and similar tracking technologies (see Section 7)

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Providing the Service

3.2 AI Campaign Analysis

When you use the AI Campaign Analyst feature:

conversions) are sent to the AI provider you choose (OpenAI, Anthropic, or Google).

information.

through Meta APIs.

3.3 Communication

3.4 Improvement and Analytics

Creating and managing your Welinkup account
Connecting to your Meta Ads account and syncing campaign data
Creating, editing, and managing advertising campaigns on your behalf through the Meta Marketing API
Displaying campaign performance data in our dashboards
Processing subscription payments
Selected campaign performance metrics (aggregated data such as spend, impressions, clicks,
This data is sent in a summarized, anonymized format that does not include your personal identity
AI providers process this data according to their own privacy policies and data processing terms.
We do not send personal user data, payment details, or Meta authentication tokens to AI providers.
Sending you service-related notifications (account updates, billing, security alerts)
Responding to your support requests and inquiries
Sending marketing communications (only with your explicit consent, and you can opt out at any time)
Analyzing usage patterns to improve the Service
Identifying and fixing bugs and technical issues
Developing new features and enhancements
Generating aggregated, anonymized statistics about platform usage

4. How We Share Your Information

We do NOT sell, rent, or lease your personal information or your Meta advertising data to third parties.

We may share your information in the following limited circumstances:

4.1 AI Service Providers

When you use the AI Campaign Analyst, aggregated campaign performance data is shared with the AI provider

you select (OpenAI, Anthropic, or Google) for the sole purpose of generating analysis and recommendations.

4.2 Payment Processors

Billing information is shared with Stripe and/or Lemon Squeezy for payment processing. These providers have

their own privacy policies governing their handling of your data.

4.3 Meta Platforms

Campaign creation and management data is transmitted to Meta through the Meta Marketing API to create,

modify, and manage your advertising campaigns. This is the core function of the Service.

4.4 Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request, or if

we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

4.5 Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be

transferred as part of the transaction. We will notify you of any such change.

5. Data Security

We implement appropriate technical and organizational measures to protect your data, including:

While we take reasonable measures to protect your information, no method of electronic transmission or

storage is 100% secure. We cannot guarantee absolute security.

Encryption of data in transit using TLS/SSL
Encryption of sensitive data at rest
Secure OAuth 2.0 authentication for Meta account connections (we never store your Meta password)
Regular security assessments and vulnerability testing
Access controls limiting employee access to personal data on a need-to-know basis
Secure server infrastructure with regular security updates

6. Data Retention and Deletion

6.1 Retention Period

We retain your personal data and Meta advertising data for as long as your account is active or as needed to

provide the Service.

6.2 Account Deletion

When you delete your Welinkup account:

6.3 Meta Account Disconnection

If you disconnect your Meta account from Welinkup (without deleting your Welinkup account):

6.4 Deletion upon Meta Request

If Meta requests that we delete data obtained through their APIs, we will comply with such requests within the

timeframe specified by Meta.

This section is critical for App Review compliance.

Your personal information, campaign data, and analytics will be deleted within 30 days.
Backup copies are permanently deleted within 90 days.
Meta API access tokens associated with your account are immediately revoked.
Community chat messages you posted may be retained in anonymized form.
We immediately revoke and delete the Meta API access tokens.
Cached Meta campaign data is deleted within 7 days.
Historical analytics data may be retained in aggregated, anonymized form.

7. Cookies and Tracking

We use cookies and similar technologies to:

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect the

functionality of the Service.

Maintain your session and authentication state
Remember your preferences and settings
Analyze usage patterns and improve the Service
Prevent fraud and enhance security

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

To exercise any of these rights, contact us at support@welinkup.com. We will respond to your request within

30 days.

8.1 GDPR Compliance (European Users)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your

personal data based on the following legal bases:

8.2 CCPA Compliance (California Users)

If you are a California resident, you have the right to know what personal information we collect, request

deletion, and opt out of the sale of personal information. As stated above, we do not sell your personal

information.

Access: Request a copy of the personal data we hold about you.
Rectification: Request correction of inaccurate or incomplete personal data.
Deletion: Request deletion of your personal data (subject to legal retention requirements).
Portability: Request a copy of your data in a structured, machine-readable format.
Objection: Object to the processing of your personal data for certain purposes.
Restriction: Request restriction of processing of your personal data.
Withdrawal of Consent: Withdraw consent for data processing where consent was the legal basis.
Contract: Processing necessary to provide the Service as agreed in our Terms.
Legitimate Interest: Processing for analytics, security, and service improvement.
Consent: Processing for marketing communications and AI analysis features.

9. Children’s Privacy

The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information

from children. If we become aware that a child under 18 has provided us with personal information, we will take

steps to delete that information.

10. International Data Transfers

Your data may be transferred to and processed in countries other than your country of residence, including

countries where data protection laws may differ. When we transfer data internationally, we implement

appropriate safeguards to ensure your data is protected in accordance with this Privacy Policy and applicable

law.

11. Third-Party Links and Services

The Service may contain links to third-party websites or services (including Meta, AI providers, and payment

processors). We are not responsible for the privacy practices of these third parties. We encourage you to

review the privacy policies of any third-party services you interact with.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through

the Service at least 30 days before the changes take effect. The "Last Updated" date at the top of this policy

reflects the most recent revision.

13. Contact Us

For questions, concerns, or requests regarding this Privacy Policy or your personal data, contact us at:

Email: support@welinkup.com

Website: https://welinkup.com/contact

By using the Welinkup Service, you acknowledge that you have read, understood, and agree to this Privacy

Policy